If you are new to the business world the very idea of a business plan can be intimidating. Isn’t that what the folks with the MBAs who wear suits do? Well, maybe in today’s world they wear hoodies but for a lot of peopleAll Posts
Over coffee I talked with my neighbor for the last few years (yes, years) about her concept for Lucky Planet Foods. I was happy to help share some of my business experience.
She is creative, a fabulous foodie and committed to doing the right thing for animals, people and the planet. What I bring is basic business experience. If you are planning a business start-up, here is what I tackled as we began to work together:
1. BUSINESS PLAN
2. WORKING BUDGET (part of the business plan)
3. LEGAL STRUCTURE
4. GRAPHIC DESIGN, LOGO*, WEB SITE AND MARKETING PLAN
5. OPERATIONAL PLAN
I will review each of these in detail in the coming posts.
*We’ve already changed our logo, see the picture above and let me know what you think!
Have you ever thought about creating a product or a business but decided not to pursue it — only to find that later someone else has made a huge success out of your idea? Each year I shell out hundreds to American Girl Doll (my sister and I had that idea!) and I marvel at the ease of keyless entry (what mother among my generation didn’t dream of keyless cars when holding a toddler and a bag of groceries?) Most of us don’t own a factory that manufactures cars — barriers to entry are huge in many industries.
But if your idea is a good one, sometimes you have to more forward and just do it. Whenever I take the leap, I find support starts flooding in from the Universe. Sunday’s New York Time’s magazine’s cover (pictured above) and the feature story about plant-based meals is an example. Lucky Planet Food can answer the question posed in the headline, ”BIG VEG: Yes, healthful fast food is possible but edible?” with a resounding, YES!
The NYT’s author, Mark Bittman, says he a few years ago he had an idea for a plant-based fast food restaurant that seemed quixotic, “I lost my stomach on the project before I ever really began, but recent trends suggest that there may have been hope had a stuck to my guns.” Turns out he’s doing just fine as an extraordinary foodie and critic but I bet his restaurant would have been a smash hit.
If you are thinking about pushing a big idea forward, as we are with Lucky Planet Food, perhaps the best reason to do so is that your idea has power. Once you formulate pictures about where you are heading, you too will begin to see road signs, billboards, even the cover the NYT’s magazine, cheering you on!